Pac/West Web Philosophy
When discussing Pac/West creative services with clients, it’s important to address the reasons why our websites outperform those of our competitors. With so many firms and one-person outfits in the market, it’s important to choose a firm that doesn’t just build a site for you, but also takes into consideration the flexibility our clients need and the longevity they require. A quality site also positions a client’s organization on the Web in a strategic way that increases traffic and achieves the results they seek through rankings on Google and other major search engines.
1) Flexibility
We want our clients to be in control of their website. While Pac/West is always available to make changes and updates as needed, it is standard for us to build all websites with a CMS that allows our clients full control over the content of their Web pages.
2) Longevity
Too often, websites are built by individuals who later become unavailable, leaving behind a site that only he or she understands. At Pac/West, we build all our sites with “the next programmer” in mind. Our philosophy is to make all our code simple, straightforward and transparent. By choosing Pac/West, clients don’t have to worry that their site will become inaccessible due to the developer being unavailable.
3) Rankings
Unlike smaller Web firms and individual designers, Pac/West builds and maintains all our sites with your Google and Bing rankings in mind. In the modern Web development community, one can no longer build a website and walk away. Utilizing tools like Google Analytics, Google Webmaster Tools and Google Page Speed, we develop and monitor our clients’ websites with keywords, crawl errors and load time in mind. All of these factors contribute to clients’ successful rankings on sites like Google and Bing. With Pac/West, our clients are not only hiring a Web designer, they are hiring a firm with a wealth of experience to constantly keep their website in front of their audiences.
No two clients’ needs are identical, nor are any two websites. Website sophistication can range dramatically, from a simple turnkey website with basic visual elements and no add-on features, to a complex site with multiple layers of content, donation capability and interactive features that link to social media. The needs of the client drive the website development process; and while all Pac/West developed websites receive the same level of technical expertise from our creative department, the amount of professional time required to generate a finished product varies dramatically.
To discuss the scope or pricing of your web project, contact Kevin Maloney at maloney@pacwestcom.com or 503-685-9400.