Services

GOVERNMENT AFFAIRS

Advocates for certainty

Pac/West is a recognized leader in providing government relations and lobbying services at the federal, state and local levels with both elected and regulatory officials.

Federal
The Pac/West team draws on long-term experience to liaison with congressional delegation members and administration officials. We provide important context and perspectives to ensure our clients’ issues are addressed at the federal level.

  • Coalition Building
  • Grassroots Campaigning

State
Our government affairs team will be your eyes, ears and voice throughout the political process. We utilize relationships that cut across party lines to help you navigate the complexities of state politics. From engaging in work groups to participating in regulatory processes to helping lawmakers draft future legislation, our work is never done.

  • Drafting, Advocating and Delivering Legislation
  • Committee Hearing Monitoring and Reporting
  • Political Action Committee Formation

Local
The maze of local policies, procedures and permits can be cumbersome. We have the experience to cut through the red tape. Our working knowledge of local jurisdictions and relationships with key public officials ensure that our clients are successful.

  • Legislative Representation
  • Regulatory and Permitting

CAMPAIGNS

Producing Winning Results

Whether you are fighting a ballot measure, running for office or educating the public on a critical issue, Pac/West can help. Our professional team excels at developing and implementing winning campaigns. Since our founding in 1997, Pac/West has run more than 240 campaigns with an unprecedented 90 percent success rate. Our model is grounded in research, starting with strategic planning. We advance client needs by matching messages and messengers to target audiences through carefully selected communication channels. Our award winning efforts rely on detailed campaign calendars ensuring that our communications peak at critical junctures, whether on social media, websites, direct mail, radio, TV or canvassing.

  • Opinion Research and Tracking Polls
  • Message Development and Messenger Training
  • Coalition Building and Canvassing
  • Earned and Paid Media

STRATEGIC COMMUNICATIONS

Protecting and building your most valuable asset—your image

Bolstering your reputation among decision makers and the general public can play a key role in propelling your business forward and enabling you to navigate through difficult issues. Our seasoned staff has decades of experience in strategic communications, offering everything from opinion research and strategic targeting to media relations and crisis management. Pac/West knows how to cultivate favorable opinion through an array of communication tools. We use in-depth research to create successful strategies that achieve results.

  • Opinion Research
  • Strategic Positioning
  • Media Relations
  • Public Outreach
  • Crisis Management

MARKETING

Strategically reaching your target audiences

Marketing today is more than advertising widgets to consumers. At Pac/West, we provide a broad range of services with the goal of increasing our clients’ market share. Just like our campaign work, we conduct the research needed to identify your target audiences and what messages, messengers and venues will maximize the best return on your investment while staying within budget. Our award winning creative department has decades of experience in branding and advertising production. Every year, we place tens of millions of dollars in television, radio, online and print advertising for our clients.

  • Market Analysis
  • Branding
  • Creative Production
  • Ad Placement

ASSOCIATION MANAGEMENT

Effective management and promotion to grow your organization

The challenges of association management in today’s ever changing world are demanding. Organizations—both private and public—face increased pressures to operate more effectively, efficiently and profitably. Pac/West can proactively drive your organization, regardless of its size or structure, by taking advantage of the latest technologies and trends. Our team offers expertise covering the full spectrum of association management services.

  • Administrative and Financial Management
  • Strategic Planning
  • Special Projects
  • Event Planning
  • Multi-Platform Communications

DIGITAL MEDIA

Rewriting the narrative to achieve success

The days of lobbyists making deals with politicians in smoke-filled rooms are over. Social media has helped shift political power from the back room to the public arena. Today, you cannot influence decisions without also engaging a grassroots audience. Our highly-trained team utilizes a tactical, research-based approach to maximize your return on investment, using key performance indicators—such as conversions, customers and cost—to measure and refine your digital communications strategy.

  • Account Development and Management
  • Data-Driven Marketing Strategies
  • Location-Based Geo-Fencing
  • E-mail Campaign Management

WEB DEVELOPMENT

Delivering success online and off

Websites are the electronic business cards of the new millennium. Pac/West enables clients to establish their digital footprint by creating user-friendly sites. We devise aggressive data-driven campaigns that help our clients build trust and share information. From search engine optimization to mobile-ready websites, our digital team utilizes the latest in online technology to deliver your message effectively on every platform.

  • Full-Scale Website Development
  • Mobile-Ready Sites
  • Multiple Hosting Options
  • Search Engine Optimization

CREATIVE SERVICES

Crafting your image through compelling design

Standing out in a commercially cluttered world can be a challenge. Getting noticed is about employing visuals that have unique appeal. Consider the Pac/West creative team your stylists. From the start, we work with you to identify your brand personality and make it come to life. Whether you are a business, a non-profit or a political candidate, we can deliver the strong foundation of visual assets essential to success.

  • Branding and Brand Management
  • Logo Development
  • Graphic Design
  • Video Production

Specializing in marketing, public relations, government affairs and more.