Pac/West has served the Oregon Building Trades Council (OBTC) for more than 20 years— protecting its brand identity and raising brand awareness, promoting favorable policies and working to defeat policies that would be harmful to its members.
The longevity of this client relationship is no accident. Pac/West has consistently delivered for OBTC: by setting long-term goals with short-term benchmarks for success, by quickly adapting to a changing landscape and by employing new technology.
When anti-growth groups launched an online attack to stymie large development projects, Pac/West led the charge for OBTC. Our team quickly mobilized, developing an aggressive digital media plan. One year later, the Oregon Building Trades Council has built an online following larger than any other state council in the United States.