Labor/Management

Pac/West understands that in order to sustain a healthy economy and achieve top-notch results in the labor and construction industry, we need to support organizations and apprenticeship programs that teach and employ the most skilled and productive workers in their industry.

Our work in brand development, advertising, collateral production, electronic communications, social media, event planning and advocacy can help position your company or organization as a leader of sustainable energy and economic development.


NECA/IBEW LOCAL 48

Contractors from the National Electrical Contractors Association Oregon-Columbia Chapter and union electricians from the International Brotherhood of Electrical Workers Local 48 (NECA/IBEW Local 48) have worked together for decades as part of a labor-management committee trust formed under the Taft-Hartley Act.

Pac/West has provided public relations and marketing services to this unique partnership since 1999. Throughout our longstanding relationship, we have helped establish a strong brand and expanded market share for the partnership.

NECA and IBEW Local 48 celebrated their 100-year anniversaries in 2013 and we worked hard to showcase this impressive milestone. We designed a new logo that showed strength and durability, released a video series and documentary to promote the historic and ongoing actions of NECA/IBEW Local 48, organized an exhibit for display at the Oregon Historical Society and published a book documenting the rich history.

 

15 YEARS OF SERVICE

Through our focused and dedicated work, we have built a customer base for NECA/IBEW Local 48 that has expanded market share and positioned its members as leaders in energy policy and innovation among elected officials, opinion leaders and the public at large.

Old Logo

logo1

Anniversary Logo

logo2

New Logo

logo3

The partnership logo has seen an evolution throughout the years. Pac/West created a new logo to commemorate the 100-year anniversary, and another to streamline and simplify the look.


Oregon Historic Society Exhibit

labor3

To celebrate “100 Years of a Powerful Partnership”, NECA/IBEW, Pac/West and subcontractors created an exhibit for the Oregon Historic Society that was featured for several months in 2013.


labor5

We created www.nwelectricians.com, a unique Web-based tool that uses online mapping technology to locate electrical contractors near a customer’s location.

Video Series

labor2

A series of videos emphasizing NECA/IBEW’s work through history, green energy, diversity and innovation brought attention to the partnership’s groundbreaking work.


labor4

In 2014 Pac/West revitalized the brand and advertising campaign for the partnership by conducting photo shoots, crafting messages and designing artwork.

Specializing in marketing, public relations, government affairs and more.