Energy & Natural Resources

Pac/West recognizes the importance of science-based resource management, including domestic energy production, and we are proud to work on behalf of leading corporations and associations in the energy and natural resource industries.

From solar power to fracking, and spotted owls to predator control, Pac/West has the expertise to help you achieve success. Whether you are seeking to pass new legislation, defeat a ballot measure, execute a large-scale public relations campaign or promote your position to a targeted audience, our team has the experience to deliver a favorable outcome.

One example of our success in the energy and natural resources arena is our award-winning work for Anadarko Petroleum Corporation and Noble Energy Inc.


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COLORADANS FOR RESPONSIBLE ENERGY DEVELOPMENT

In recent years, Colorado has become ground zero for the debate over domestic energy production—in particular, hydraulic fracturing, or fracking. To push back against misinformation and shift public opinion in favor of energy development, Anadarko Petroleum Corporation and Noble Energy Inc. hired Pac/West to lead a statewide education campaign in concert with a political advocacy campaign.

Coloradans for Responsible Energy Development (CRED) was formed in September 2013 to directly engage the public and respond to industry challenges in an aggressive yet strategic manner. CRED is driven by research, including public opinion analysis, message testing and analytics.

2013

CRED is an educational effort that informs Coloradans about the economic, social and environmental benefits of safe and responsible energy development.

CRED.org / StudyFracking.com

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We launched English and Spanish websites—CRED.org and StudyFracking.com—to spread information, advance our policy positions and engage our audiences. The two sites received more than 1 million page views within 13 months.


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We created ads tailored to Denver Broncos football fans and used geo-fencing technology to ensure that every cell phone at the game received the ad.


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We led a robust earned media campaign to secure coverage in outlets such as the Coloradoan and the National Journal.

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Pac/West won a 2014 Gold Pollie Award from the American Association of Political Consultants for our work on CRED.

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Aggressively leveraging digital platforms, we attained more than 21,987 Facebook likes and 3,205 Twitter followers in 13 months.


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Pac/West sent 600,000 pieces of direct mail with messages tailored to our target audiences.


Specializing in marketing, public relations, government affairs and more.