For nearly 100 years, the unique partnership between contractors and union electricians through the National Electrical Contractors Association/International Brotherhood of Electrical Workers (NECA/IBEW) has wired many of Oregon and Southwest Washington’s most important projects.

Pac/West’s recent award winning rebranding and marketing campaign for NECA/IBEW, Wiring a Green Tomorrow!, builds upon the NECA/IBEW’s organization’s commitment to renewable, sustainable and green energy technologies.

Our work includes brand strategy and implementation, advertising, collateral development, public relations, community outreach, video production, electronic communications and special events. NECA/IBEW’s mission is to lead the electrical industry – by example – to the highest levels of quality, value and integrity, thus earning the respect of their customers and community.

By tapping a variety of communication vehicles, Pac/West has successfully:

• Built a customer base for NECA/IBEW members that has expanded their market share
• Positioned NECA/IBEW as leaders in energy policy and innovation among the construction industry, elected officials, opinion leaders and the public at large
• Assisted in recruiting some of the regional’s best and brightest men, women and minorities into the apprentices program, guaranteeing the future viability of NECA/IBEW